In PARIVISION's off-season documentary, the club's CEO discussed the sticker revenue from the Cologne Major, explicitly stating that it was "only one-third of the Budapest Major's."
PV CEO: How should I put it... The Major means a great deal to the club, practically everything. It's no secret: when you're planning your annual budget, you factor in qualifying for the Major and the sticker revenue (sticker money). That's the foundation of the entire financial logic. This system has remained unchanged for 12 full years, running from 2014 to the present, and yet they decided to overhaul it right at the critical moment when we advanced to Stage 3.
PV CEO: This new format has taken a heavy financial toll on us, with the actual figures falling far short of our expectations. The revenue we generated from Stage 1 in Budapest was a full three times that of Stage 3 at the Cologne Major. The Major was a massive opportunity for the marketing team, but the final outcome was deeply disappointing for everyone, both on and off the stage.